Be they COVID-related, in response to police brutality or on numerous issues of critical importance in between, 2020 has been a historic year of poignant posters.
So now is as good a time as ever to look back on hallmarks of the history of the form with 100 Posters That Changed the World.
The PRINT Book Club celebrates new design books we love via excerpts and imagery. Here are six posters from the collection, plus some info about each.
The book comes out Oct. 13. Preorder a copy here.
From the Publisher:
“Every poster’s principle message is ‘look at me!’ Until it has caught your eye, nothing else matters. Only once it has grabbed attention can it proceed to sell you whatever it is selling—ideas or goods … a plea for morality or a temptation to sin.” —From the introduction
This collection of 100 influential examples charts the history of poster design, from the time when paper was first affordable in the 18th century, through developments in print technology, to the more subtle visual communication of the 21st century. Along the way, it showcases the most impactful designs of the last 300 years and tells the story of how the artform took off in the late 19th century with the introduction of litho printing and the influence of Henri de Toulouse-Lautrec and Alphonse Mucha, who became stars in this medium. There are posters for events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances.
Some convey political messages, such as the iconic Keep Calm and Carry On poster produced at the dawn of the Second World War, and Shepard Fairey’s iconic Obama presidential campaign “Hope” post seven decades later. In between are page after page of fascinating historical ephemera and dozens of contemporary examples created to advertise the latest must-see movies, including classic designs for ET and Jaws, sure to elicit delighted recognitions from both design aficionados and casual consumers of pop culture.
Text and images from 100 Posters That Changed the World by Colin Salter © Pavilion, 2020
Like most sites, Print uses affiliate links, and may receive a small commission on them.