PRINT’s latest Designer of the Week, NYC–based Lisa Lok, is a freelance designer whose clients have included Rolling Stone, Random House and Vogue.com.
Name of Studio: Working in my (one-woman) studio and freelancing at Rolling Stone
Location: Brooklyn, NY
Design school attended: SVA (School of Visual Arts)
How would you describe your work?
Contemporary visuals stripped down to the core. Keeping a minimal appeal with a splash of color in everything that I create.
Where do you find inspiration?
The 80s, exploring, taking a break from technology, and the little things—whether it be from a conversation that’s long overdue, a song lyric or new food.
Who are some of your favorite designers or artists?
Do you have a favorite among all the projects you’ve worked on?
My favorite projects are the ones where clients let me have free range on the creative and trust in my vision. I always enjoy personal projects as well to experiment and try out new things.
A personal project of Lok’s
Is there a project that stands out to you as having been the biggest challenge of your career so far?
Each project has a challenge to overcome in the beginning, a few might take longer than others to sort out.
What do you hope to accomplish in the future?
To keep evolving as a designer and hopefully inspire others. (And hire a few corgis)
What’s your best advice for designers today?
Get a little uncomfortable with things and dive into the unknown. [You’ll] be surprised with what you’ll achieve. It’s OK to say no to projects. Find your voice in whatever medium it may be.