Biodiversity and its importance are not the easiest concepts to articulate—and thus people are often at a loss as to the myriad ways they can take steps to make a positive impact on it in the course of their daily lives.
That’s why these simple, colorful posters in English and Chinese resonated with us this week.
They were created by Rui Ma, a graduate of Beihang University who holds a MFA in design from Rochester Institute of Technology and works at Sid Lee. As she says, “I believe visual communication design will help solve problems and change the world through different kinds of media.”
Check out more of her work here.