Believe it or not, July has abruptly ended. Hopefully, each of the past 31 days has been filled with cold watermelon, hot dogs, pool days, sandy toes, and endless time in the gorgeous sunshine.
Because we’re assuming you’ve spent countless time off of your screen this month, we’ve rounded up the top posts on PRINT from this past July to ensure you don’t miss a thing. So scroll on down; what are you waiting for?
Cleveland Indians Change Name to Cleveland Guardians and Get a Brand New Look
“We have Marlins and Rays. Tigers. Phillies, Yankees, and Athletics. Mariners, Rangers, Brewers—Nationals, of all things. And there are teams for the more ornithologically-inclined, too: Orioles, Blue Jays, and Cardinals. Metropolitans. Giants. The Reds. Roll some of them around on your tongue, and, absent their regional affiliations, the team names start to feel silly. What’s an Astro, anyway? Why stockings? And, don’t you know it translates to “The The Angels Angels?” They aren’t even in Los Angeles. They’re in Anaheim.
Unfortunately, there are still Braves. But the Cleveland Indians are no more.”
-Bill McCool
Read more here.
Five Sports Logo Designers To Follow On Instagram
“Sports design is entirely different from the rest of the design world. It comes with specific colors, fonts, styles, and a demographic that won’t hold back when they don’t like it. Not to mention, you can only use specific colors, fonts, and styles that don’t compete with other teams, brands, or entities. So it only makes sense that with the competitive nature of sports comes graphic design that’s representative of just that.
Today we’re sharing five sports designers that have cracked the code.”
-Chloe Gordon
Read more here.
What is the New Normal? 27 Artist, Designers, and Creatives Weigh In
“As the vaccine rollout ramped up across the country, we reached out to a medley of our contacts across the industry with a simple (yet utterly complicated) prompt, offering them as much or as little room as they’d like to answer it:
Once COVID-19 is finally under control, how would you describe post-pandemic normalcy? In other words, as a creative, how will your “old normal” differ from your “new normal”?”
Read more here.
PepsiCo’s Design + Innovation Book Features the Business’ Top Creations From 2020
“PepsiCo’s Design + Innovation team is helping drive PepsiCo’s business forward while still creating genuine experiences for its consumers. The designs are passionate, forward-thinking, and highly creative, and last year’s designs can now be viewed in the PepsiCo 2020 Design + Innovation Book.”
-Chloe Gordon
Read more here.
The Daily Heller: Wolfgang Weingart, Typographic Disruptor and Pioneer
“Wolfgang Weingart (b. 1941) passed away July 12. He was 80 years old. He was a major figure in the pre-digital, post–New Typography movement. On March 29, 2005, I interviewed him for AIGA VOICE, where I was editor, under the original title “Wolfgang Weingart: Making the Young Generation Nuts.” It was a thrill to meet him, if only by phone (although, he reminded me, we had actually met once in person). As a simple acknowledgement of his remarkably influential career, I’m reprinting that interview below.”
-Steven Heller
Read more here.
Global Usage and Impact of Emoji For 2021 Global Emoji Trend Report
“When was the last time you went a whole day without using an emoji? Whether to help you with something as trivial as making a text seem less passive-aggressive than you mean it or even something mo
re earnest, they do their job in helping you communicate in a more effective way than words ever could.
As they say, an emoji is worth a thousand words.”
-Chloe Gordon
Read more here.
Los Angeles Rebranding By Shepard Fairey and House Industries is a Gradient Lover’s Dream
“Los Angeles recently rebranded, which is the first in a decade for the city. The new design will be used from letterhead to business cards to banners to advertisements. The city’s rebrand coincides with a new advertisement campaign called “Your Comeback Starts Here,” inspired by a post-COVID world and LA’s stereotype as a city for dreamers.”
-Chloe Gordon
Read more here.
Tell Me Why Ice Cream Is Like Graphic Design? Here’s Why
“On a sultry Saturday afternoon, Yale Zhang, a healthcare entrepreneur, and Eileen Dise, a data scientist, stepped up to a first-floor window on a residential street in Ridgewood, Queens, New York, and ordered ice cream. Zhang chose the waffle cone with two scoops: Pistachio and Cookies & Cream, and Dise had Lychee Sorbet in a wafer cone. They were served by Krysten Ortega, whose fierce red hair contrasted nicely with her white apron and cap. This was the second time the pair had traveled by subway to get ice cream on Woodward Avenue, nearly an hour from their Manhattan apartment.”
-Ellen Shapiro
Read more here.
Monotype Launches Helvetica Now Variable Font
“The Swiss typeface designer Max Miedinger first designed Helvetica in 1957. We now refer to it as the most appropriate font due to its smooth lines, modern efficiency, and, most importantly, its neutrality. Initially, this popular typeface was called Neue Haas Grotesk, and then it was changed in 1960 to Helvetica, which translates to “Swiss” in Latin.”
-Chloe Gordon
Read more here.
The Glaser Nobody Knows: The City of Indianapolis and the Milton Mural They Didn’t Like Very Much
“In 1974, the General Services Administration (GSA) commissioned Milton Glaser to design a mural for a new federal building in Indianapolis, designed by architect Evan Woollen. Woolen adorned his Brutalist inverted ziggurat (coincidentally a form beloved by Glaser) with a series of thirty-five colorful blended panels all along its base, 672 contiguous feet long and 27 feet high – the most super of supergraphics. Entitled “Color Fuses,” it was intended to change color in both natural daylight and specially designed nighttime lighting.”
-Beth Kleber
Read more here.