Louis Vuitton is undeniably one of the most globally recognized purveyors of luxury, whose name is shorthand for opulence and wealth. But before Louis Vuitton became the esteemed behemoth we know today, it exclusively crafted luggage following its eponymous founder’s affinity for travel and adventure. To celebrate what would have been his 200th birthday on August 4th, the brand has launched a bicentennial campaign called “Louis 200” that pays homage to these roots.
The brand commissioned 200 artists and visionaries across a wide-ranging swath of disciplines to interpret Louis Vuitton’s iconic 50cm x 50cm x 100cm trunk from 1858 with their own unique design. Such collaborators include the drag queen and model GiGi Goode, K-Pop boy band BTS, feminist Gloria Steinem, astrologist Susan Miller, and even Drake. Louis Vuitton encouraged each contributor to transform their trunk using any medium of their choosing, from painting to videos to augmented reality.
Photos of the 200 reimagined trunks are now on display at Louis Vuitton store windows and will eventually get released in a book. The trunks will also be auctioned off for charity through Sotheby’s, as Louis Vuitton has pledged to donate 10,000 euros per trunk to various global arts education nonprofits designated by each trunk’s designer.
You can also explore virtual renditions of each trunk on the distinctly icy and futuristic interactive Louis 200 website.