Fast food just got a little sweeter thanks to hip hop darling Saweetie’s icy new collab with McDonald’s. The blinged-out “Saweetie Meal” is now available at McDonald’s nationwide and is composed of Saweetie’s go-to McDonald’s order: a Big Mac, Chicken McNuggets, fries, and a Sprite, with BBQ and sweet and sour sauce on the side.
In the splashy promo for the activation produced by London Alley with Wieden+Kennedy NY and directed by Hannah Lux Davis, Saweetie encourages her icy gang to remix the meal by putting the fries on your Big Mac or placing your McNuggets on a bed of fries, drizzled in both sauces. ”As long as you’re doing you, you’re doing the Saweetie meal!” she says from a lip-shaped booth while brandishing a rhinestone-encrusted serving platter.
“McDonald’s and I run deep – from growing up back in Hayward, California, all through my college days,” Saweetie said in a statement made last month when first announcing the partnership. “So I had to bring my icy gang in on my all-time favorites. Depending on the mood I’m in, there are so many ways to enjoy my order.”
To promote the McDonald’s app, those who order the Saweetie Meal through the app between now and September 5th will get entered into a “Saweetstakes” to win a 5-day trip to Las Vegas and two tickets to Saweetie’s performance at the Day N Vegas music festival in November. They will also receive $1,000 for meals, ground transportation, and merriment while in Vegas, along with two custom, limited-edition McDonald’s branded handbags by one of Saweetie’s favorite designers, Brandon Blackwood. Saweetie has previously highlighted Blackwood’s line in the video for her new song “Fast (Motion),” using her platform to promote black-owned brands.
The Saweetie Meal comes on the heels of another enticing artist collaboration between McDonald’s and BTS last May, both of which are part of McDonald’s Famous Orders program that launched last year with Travis Scott.
So who’s next on the playlist? Guess we'll have to keep listening and eating Big Macs to find out.