Design Army’s Pum Lefebure Drops the D-Bomb

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As we gear up for the 2017 PRINT Regional Design Awards, we’re taking a look at some favorite pieces by our judges: Aaron Draplin, Jessica Hische, Pum Lefebure, Ellen Lupton, Eddie Opara and Paula Scher.

Today, we bring you Pum Lefebure’s Manifesto created for our sister publication HOW—a shot of Lefebure’s kickass advice and overall killer style. Click the image for a high-res PDF you can print to keep yourself on point throughout the year.


For more on Lefebure, see below. And don’t miss the opportunity to have her review your work and select it as the best in the country as part of the 2017 PRINT RDA.

Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency’s doors. An award-winning creative director and savvy business leader, Lefebure has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design—a creative point of view that draws from different cultures and resonates with diverse audiences.

Guided by an international eye and entrepreneurial edge, Lefebure has helped expand the agency’s client base and elevate its reputation as a trend-setter. Lefebure’s hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, CMO magazine, Communication Arts and Adweek, to name just a few.

Lefebure regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She served as president of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD and TDC, among others. She has has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow.

The 2017 PRINT RDA is Now Open.

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more.

Enter by the Early Bird Deadline of March 1 and save on all entry fees.