How to Design a Startup For Success

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PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Soon, we’ll have a dedicated digital listening room. In the meantime, we present Design Museum’s Design is Everywhere, hosted by Sam Aquillano and Liz Pawlak—a “podcast featuring stories of people and organizations using design to make an impact and change the world.”

The latest episode: Live Show: Unlock Your Inner Design-preneur

Here’s more from the Design is Everywhere team:

This week, as part of our monthly Design is Everywhere live series, we learn more about launching a startup and how to design startups for success. Sam is joined by Sara Hartmann, an educator and arts entrepreneurship change agent who has designed costumes for The History Channel, The Boston Conservatory, and more. Sara chats about combining her background in design with the startup world and MassArt's Creative Economy Workshop Series.

Later on in the show, they are joined by Steve Hoffman, CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books, including Make Elephants Fly and Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top. Together, they discuss the importance of good design and how to build a successful startup team.