Letters are magic. Especially if they’re fancy and drawn by Jessica Hische.
“Letters are magic” is the watchword of Jessica Hische, one of the world’s leading lettering artists. “Letters are an amazing playground,” she says, “a playground for art and creativity. They’re an art form that gets kids — and everyone — believing they’re artists.” But it’s inaccurate to call Hische “just” a lettering artist. She’s a bestselling author, a graphic designer with an enviable client list, and an illustrator with a delightfully sophisticated style.
She’s also the mother of three school-age children, which gives her an insider advantage when it comes to creating books that kids will love and parents will want to buy (and read aloud and collect and display). It’s no accident that her books‚ which are one hundred percent Hische productions from the cover and spine to the acknowledgments page — have sold up to 200,000 copies each.
On October 22 — that’s next Tuesday — her fifth picture book, My First Book of Fancy Letters, will be released by Penguin Random House, and Hische is currently on tour.
What places does she most enjoy visiting? Elementary schools, of course, like the two pictured above, where she’s introducing her 2021 New York Times bestseller Tomorrow I’ll Be Brave. “Kids at first don’t know what a lettering artist is,” she explains. (For a detailed explanation yourself, please see her 2015 book In Progress: Inside a Lettering Artist’s Process from Pencil to Vector.)
To break the ice at a school visit, Hische might ask, “Who has letters on their shirt?” Many kids always raise their hands, so she explains, “An artist drew those letters and made them into what they wanted to express.”
She then demonstrates that letters can have all kinds of forms and meanings. As long as the basic shape of the alphabet letter is clear, it can be Athletic, Bubbly, Creepy … or whatever you, the artist, want it to be. I personally appreciate that each letter is shown as a grown-up capital and a baby lowercase because 95 percent of the letters we read in text are lowercase. Kids who start first grade only knowing the uppercase letters are at a big disadvantage.
Spreads ABC and DEF from My First Book of Fancy Letters, © Jessica Hische, 2024
Hische might then ask, “What’s your favorite thing?” If a student says, “a rainbow,” she might encourage them to draw an ‘R’ made from a rainbow, like the one in the spread below. If another student answers, “A rocket ship,” you can already visualize the kind of ‘R’ the child will draw. This game has only one rule: you must draw the alphabet letter that matches the concept or word. So, if the word is “Prickly,” like in My First Book of Fancy Letters, in which each letter illustrates an adjective, the ‘P’ is a prickly green cactus.” The ‘F’ is definitely Flowery. And the ‘Y’ is as Yummy as a cookie with pink icing and sprinkles.
Spreads PQR and XYZ from My First Book of Fancy Letters, © Jessica Hische, 2024
“I’m not there to sell books,” Hische says of her school visits. “I’m there to inspire the kids, especially when they’re still at the age when their brains are mushy sponges. Even if the book is not specifically about letters, they’ll walk away inspired to draw letters.” Her way of organizing a talk or pitch — totally involving the audience in a creative process — could be a model for all of us.
A quick stroll through Hische’s website tells you that “lettering artist-author-designer-illustrator-mom” is still an incomplete bio. Hische is a true entrepreneur. In addition to 20 years — and counting — as a design firm principal, creating logos, posters, book jackets, packaging, and all kinds of cool stuff like holiday cookie jars for A-list clients, she owns two retail stores in her adopted hometown of Oakland, California. She describes Drawling as a kids’ art supply store and Jessica Hische &Friends as a showcase for her books and lots of flourish-y things she’s designed: limited-edition prints, posters, apparel, jewelry, and note cards. Many of the products are on the ‘shop’ section of her website, where font packages of her six original typefaces are available for sale and download — so that you, too, can design with very fancy letters.
A few examples from the extensive Jessica Hische portfolio. (l-r) Top row: Spread from the book Tomorrow You’ll Be Brave; Popcorn can from the Neiman Marcus 2022 holiday packaging suite; Poster for all-star Scott Rudin film. Center: Neiman Marcus Christmas cookie jar, based on a ceramic tree that Hische’s grandmother put out every holiday season; Promotion for a master class she teaches for Skillshare featuring her hands refining the Mailchimp logo. Bottom: Poster for the American Red Cross encouraging vaccination; Main title design and poster for Lionsgate film; Poster for Comcast used as set decoration in a film in which E.T. reunites with Elliott’s earth family; Limited-edition print.
Hische is the first to admit that from kindergarten on, she was the one whose art was most often displayed on school bulletin boards. After attending public schools in the small town in Pennsylvania where she grew up, she became “a design major who did illustration on the side” at Tyler School of Art in Philadelphia, graduating in 2006 with a BFA. In 2007 she came to New York to be a junior designer at Louise Fili LTD, bringing her own historically-based swashes and ligatures to the firm’s work in logo, book, and postage stamp design. Not surprisingly, the job soon became a full-time senior designer position.
“When I’m looking to hire a designer,” Fili says, “I want to see at least one portfolio piece that I wish I’d done. Jessica’s was a set of postcards for the Twelve Days of Christmas, a showcase of her skills. From day one here, she was fearless. To anything I asked of her — Can you make this type look like spaghetti? Like embroidery? Oatmeal? Ribbons? — I received an affirmative response. And the lettering was always, of course, perfect.”
In 2009, Hische began freelancing in New York, making a name for herself and winning just about every award and accolade in the business. In 2011, her husband, the musician and web designer, now Meta design director Russ Maschmeyer, was hired by Facebook, and they moved to the Bay Area.
Hische and Maschmeyer began growing their family in 2015, now with kids aged nine, seven, and five. “I have a complicated life,” she admits, “but I could never miss one of my kids’ first steps or birthday parties. We’ll even make the cake together. Part of the reason I’ve kept my businesses small — mostly just me — is to have a ton of flexibility around family stuff. I love going to their school plays, volunteering at the school, and bringing them to sports. I’m even taking karate with my middle son!”
Letters are an amazing playground.
Jessica Hische
Portrait of the family, © Rasmus Andersson
What are the most important things Jessica Hische wants everyone to know? One: that every letter in her books is hand-drawn, first in pencil, then in Illustrator or Procreate. Other than the glyphs in the font packages, each letter is a unique work of art. Two: that she hopes that the kids (and grown-ups) on your gift list will make their own fancy letters. And have lots of fun doing it.
With Hische, even an interview can be lots of fun.
Images courtesy of Jessica Hische, except where noted.
