SPECIAL EVENT UPDATE: Breakthrough Logo Design and Branding Success with Dr. Bill Haig: May 13th. Bass was a mentor to Haig, providing him with insights and inspiration on engaging audiences through design, textures and animation.
In the 1960s, Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years.
If you’re interested in learning how to speak the client’s language, this course is invaluable.REGISTER NOW – Other Dates are Available
*****
Do You Speak Logo?
How important is a logo? Does it influence the brand? As a designer, I don’t need to tell you the importance of a good logo, or how it impacts the brand it represents. I did a blog post some weeks back on Print about the change in IKEA’s logo after 60 years.
“I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea font,” Mattias Aker
berg told Time magazine. “I could hardly believe it was true.”A petition was quickly started with thousands signing on to protest the change. Not only is a logo influential, loyal customers may take offense to any redesign.
McDonald’s didn’t add the arches until at least three decades into the business. The 1948 logo has an almost art deco feel. The golden arches or “Ms” are now securely embedded into the company’s tradition and provide a sense of familiarity to a now overpopulated burger market.
Jim Krause, author of The Logo Brainstorm Book: a Comprehensive Guide for Exploring Design Directions has pulled together hundreds of logo types from symbols and monograms to typographic logos and emblems. As a graphic designer, art director or member of the creative team, learning to understand the language of logo design is crucial.
What makes a great logo? When is it time to redesign a logo? Krause provides options and creative ways to consider a logo’s impact.The Logo Brainstorm Book: a Comprehensive Guide for Exploring Design Directions is HOW’s MyDesignShop.com’s number one book. It’s currently being sold at 25% off the retail price at a cost of $29.99.
If you need a little more information, here’s Krause dressed in a rabbit suit in order to set the scene: