Old School/New School: Dr. Dre, Jimmy Iovine & USC Create New Masters Program

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Rap mogul Dr. Dre is now a professor, and you can be one of his students.

The University of Southern California (USC) has just created a revolutionary and first-of-its-kind cross-disciplinary master’s program with the help of record producer Jimmy Iovine and Andre “Dr. Dre” Young.

School/New School

Founded as a gift from the two entrepreneurs, the USC Jimmy Iovine and Andre Young Academy for the Arts, Technology and the Business of Innovation was created to teach “critical thinking and nurture unbridled creativity at the intersection of three essential areas: art and design; engineering and computer science; and business and venture management.”

The online program provides students with the opportunity to learn across a broad curriculum while obtaining their Master of Science in Integrated Design, Business and Technology.

[related: Inside The New School’s Parsons School for Design’s New State-of-the-Art Computer Lab; New Design School Graduates: What’s Weirder—You or the Real World?; What I Did When I Should Have Been in School]

“This program is designed to address the changing needs of graduates and professionals,” says Erica Muhl, dean of USC’s Roski School of Art and Design and executive director of the new Academy. “At its core is a unique blend of disciplines that represent ‘new literacies’ for the 21st century, and an educational experience that will take students beyond the boundaries of a single field and into a powerful space where the application of design principles serve as a universal framework for high-level problem solving.”

The degree includes coursework by a faculty across USC’s campus, including the Roski School, the Marshall School of Business, the Viterbi School of Engineering and more. The Academy hopes to empower the “next generation of disruptors and professional thought leaders” who will wield their skills in an international arena. To learn more about the program, visit https://design.usc.edu/.


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