In an artfully creative and original collaboration, Jaehoon Choi has worked with Nike Seoul to design custom basketballs for their store.
Each basketball looks like a HypeBeast's dream through the street style-inspired typography, bold color choices, and overly simplified (yet utterly striking) design. While I don't consider myself a HypeBeast or HypeBae, and it doesn't take a genius to understand that I don't play basketball, I somehow still want one of these to hoop around with.
Call it design magic, but I'm hypnotized.
Project Credits