Would it be a Drake album if not for supremely quotable lyrics, tracks packed with guest artists, and an album cover everyone's chatting about? No, the answer is no.
Certified Lover Boy, Drake's most recent album, has an album cover that's not only worth talking about but it's worthy of everyone who has the slightest knowledge about how Photoshop works, taking the reins, and making viral content sausage that's slightly questionable.
Brands from Adobe and Crocs to Johnny Cupcakes have reworked the album cover into memes worth sharing. While Certified Lover Boy looks like a bunch of emojis slapped on a white background, there is more depth to the art designed by Damien Hirst.
At least we thought? Who knows!
Of course, now the question stands, was the album cover created to be easily meme-ified? It's free advertising, and it gets people talking. And, hey, if you're the one starting digital trends through your music, doesn't that make your music a trend too?
Here are some of the best Drake-takes from the last week.