New Branding for Théâtre de l’Athénée Elegantly Honors the Landmark’s Rich Past

Posted inGraphic Design

Parisian landmark Théâtre de l’Athénée celebrates its rich history with an elegant, glamorous new brand identity. The iconic theater worked with artist and designer Nick Dahlen to create a system that honors the natural drama of live performance.

The package’s seamless blend of modern features and more classical details creates a timeless appeal. VJ-Type’s Dahlia typeface communicates an elegant aesthetic across all the theater’s marketing materials.

Project Credits

Nick Dahlen
Violaine & Jeremy