By: Print Magazine | September 19, 2013
Behind every graphic design is the heart and soul of a great story. In this issue of Print Magazine, we look at storytelling from every angle, from an authentic narrative that sets a brand apart to interactive storytelling that brings the reader in and engages them like no other story could, we even share personal stories from designers themselves. After all, every successful designer is really a great storyteller at heart.
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Cover design by Wendy MacNaughton.
DEPARTMENTS
Grids+GuidesWine barrels become art; designers give advice; an exhibition walks you through a story; tattoo artists with graffiti style inspire a book
EvolutionToday’s stock photos have their roots in 16th century engravings and 19th century “cuts” that were popularized by printers.
InterviewStorytelling guru Stanley Hainsworth shares his secrets for creating brand narratives that people connect with.
DialogueWill Gay, creative director for Disney’s Yellow Shoes, shares this beloved brand’s approach to storytelling
ObserverMany graphic designer’s don’t read comic books or graphic novels. Find out why you should give this medium another look
FEATURES
Cover StoriesHow do book cover designers tell a story that makes us want to read the one inside? Learn more about the ins and outs of book cover design and get the scoop on 7 brand new covers.By Michelle Taute
Behind the BrandHow do you find a brand’s genuine backstory? Kit Hinrichs ad Alina Wheeler share their advice and present case studies of successful branding projects.By Melissa Mazzoneli
Graphic Content8 intriguing tales from a new book full of essays from graphic design’s most celebrated creativesBy Brian Singer
Inside Story Playful designs pull audiences into the narrative. Read about 3 creatives who have turned interactive storytelling into a contact sport.By Karli Petrovic
Propaganda: The Art of LyingThe word propaganda is nearly synonymous with lying. Here, we examine 5 works that are steeped in subversive storytelling.By Steven Heller
Reflections on a PuddleA visual essay by Debbie Millman, one of the industry’s most notable storytellers.By Debbie Millman
IN BACK
ReviewsReviews: Chip Kidd’s new book aimed to teach children about graphic design; New interactive game that elicits both a competitive and emotional response; Claire Lui on Elizabeth Gilbert’s “Eat, Pray, Love” latest book cover, Douglas Wolk with the story behind Eleanor Friedberger’s “Personal Record” album
The Last WordSeymour Chwast signs off with Oscar Wilde.