When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a column, 5 Package Designs of the Week. Check-in every Friday for five of the finest pieces of packaging from the week that was.
Catalyst
The brand name Catalyst works on multiple levels. The word itself implies change and can lend itself to motivating copy for the website or social media, embodying the knowledgeable leader that the organization wants to position itself as.
And, yes, most importantly, the word “cat” is even in it.
—Theresa Christine Johnson
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Peddlers Gin
Recently, Shanghai’s first gin brand launched—Peddlers Gin. To celebrate the occasion, the brand and the designers cooked up an elaborate announcement that Peddlers had finally arrived, and it involved a heaping dose of mystery. (Photos: Graeme Kennedy)
—Bill McCool
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Hashtag Organics
Utilizing precise lines and balanced typography, this CBD skincare line establishes itself as a brand that doesn’t need to rely on flashy colors or illustrations to draw in consumers. Important information, such as the brand name, is conveyed through different font weights, giving the design a cohesive feel. It’s minimalist, and yes, you can play Tic-tac-toe with that hashtag.
—Shawn Binder
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De La Calle
Developed by HERE Studio founder Alex Matthews, De La Calle brings the beloved traditional Mexican staple to the Whole Foods set. Using an authentic recipe from a 3rd generation tepache maker Rafael Martin Del Campo, the fermented pineapple drink with zero booze will be one of the first to get markets here in the US.
—Bill McCool
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Todo Va Estar Bien
In this wine bottle design from Estudio Argo, the spirit of the “this is fine” meme finds new life, swapping out a dog for a dapper rabbit in a suit holding a glass of wine.
Sure, this year was a dumpster fire, but from its ashes, a beautiful wine design was born.
—Shawn Binder
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