People Like Us isn't your typical brewery. It's not about being pretentious, pretending as if you can taste notes of caramel, grains, or whatever other flavors beer might emit.
People Like Us is a Danish brewing company run by people from socially marginalized groups supported by brewing master Mikkeller that challenges our perceptions of what "normality" really is. The cans from designer and illustrator Mads Berg are artful, geometrical, vivid, and just plain fun. The group states, "We're not a charity project. We're here to brew outstanding craft beer and make a serious, healthy, sustainable business out of it."