Austin Hope: A Love Letter to Paso Robles

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Makers & Allies has designed a beautiful Cabernet label seeping with elegance.

Austin Hope is designed with a nod to traditional brands, with a thick, rich paper and a debossed element that tap into those rituals. There is a hint of love with the scripted font, but the orange detailing keeps it from a cliche. Plus, the orange couples nicely with the deep purple pour. Pair this beautifully packaged wine with steak or chocolate, and we're talking pure romance.

A Paso native, Austin Hope has made a life's work showcasing the beauty, structure, and versatility of Paso Robles wine. A modern man with an old soul, he's put a new spin on the traditional Cabernet that only he himself could do. He would later be honored as the Paso Robles Wine Industry Person of the Year, and this Cab would be awarded an incredible 97 points from Wine Enthusiast.

Our design for this groundbreaking wine is a subtle nod to traditional, heritage Cabernet labels, but with a bold and confident emphasis on the Paso Robles AVA. Printed on thick, rich paper with a strong deboss, it feels as though the paper was letterpressed by hand and invites you to savor every word in this very personal love letter to his muse, his backyard, his home: Paso Robles, California.

Project Credits

Makers & Allies