All Day Coffee is a specialty coffee shop found in Vietnam. With new packaging and branding created by gm creative, the brand's love for the beans is showcased. Not only is the packaging design luxurious and reminiscent of the relaxing, deep, and sensual smell of the beans within, but it engages with the origins of the coffee as well. Each package represents the country in which the beans originate from through intricate illustrations and color palettes. Despite all the bags reflecting different geographical regions, they all still work beautifully together as a branding system.