Evolve CPG: Be Willing to Lose Everything with Adam Hiner of Pacha

Posted inEvolve CPG

PRINTCast: The PRINT Podcast Studio is a curated collection of cutting-edge podcasts we love about design, creativity, branding, books, and further subjects afield. Here’s the latest episode of Evolve CPG, a podcast about innovative leaders who are evolving the Consumer Packaged Goods industry by building better products and better brands to imagine a better world.


Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. 

For Adam Hiner, our guest on today’s show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial landscape has enabled him to build two really inspiring and conscientious brands. Adam is the CEO and Founder of Pacha, a gluten-free, grain-free, sprouted, fermented, paleo, and plant-based bread company, as well as the Co-Founder of Boochcraft, through which he and his team introduced the market to organic hard kombucha! 

In our chat, we get to hear from Adam about the important steps on his evolving path, the morals that ground his work, and some of the challenges he has faced and overcome so far. If you would like to hear about true innovations in the food sector, how Adam approached business during the pandemic, and the power of intuition in a data-filled world, listen in with us!

Key Points From This Episode:

  • Adam talks about regenerative agriculture and how Pacha is involved and supports this movement. 
  • Challenges in the baked goods space: distribution, freshness, packaging, and more. 
  • The environmental and social initiatives that Adam and Pacha have linked with so far.
  • A little about the organic, hard kombucha company that Adam started called Boochcraft.  
  • Advice from Adam for aspiring CPG business owners on the realities of running a business and using intuition.
  • How Pacha was birthed at the beginning of the pandemic and Adam’s attitude towards riding that wave.
  • Demand for kombucha and the surprising demographics that gravitated towards the products.  
  • Adam’s journey before launching Pacha; selling mortgages, restaurants, catering, and more!