Equity in Action PART 1, with Eirásmin Lokpez-Cobo, EVP of Brand Strategy at República Havas Health
In this episode, hosts Brad Davidson, Sonika Garcia, and Gabriel Allen-Cummings are joined by Eirásmin Lokpez-Cobo, República Havas Health’s EVP of brand strategy, to dive into the insights from her team’s recently published white paper, Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies. This insightful paper sheds light on the systemic barriers and health-related behaviors that shape the experiences of diverse U.S. audiences throughout their patient journey.
This is part one of a two-part series focusing on the multicultural patient experience. The conversation starts by building a shared understanding of the barriers that prevent engagement with health systems. From there, they uncover overlooked elements of their journey, such as the unique health priorities of multicultural patients and the sources of trust they rely on. Disengagement isn’t solely rooted in mistrust, nor does the desire to achieve better health simply fade away. To truly “meet patients where they are,” we must understand where they are willing—and able—to go.
Welcome to Breaking the Code! Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Listen in as hosts Brad Davidson, PhD and Sonika Garcia, MPH, Medical Anthropology Strategists at Havas Health, sound off on what is, and isn’t, good social science, from a variety of disciplines covering new topics every podcast.