100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Masters in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work in the SVA 100 Days projects gallery.
Micah Jones is a creative director and brand strategist who examines how brands shape identity, believing the most influential brands co-create culture with us. For Jones’ 100 Day project, his skin was his canvas, on which he imprinted the moments that shaped who he is.
In Micah’s words:
“I wanted to tattoo myself every day for 100 days with symbols of things that have shaped my identity. The only problem was that I’d never tattooed before. I had to learn how to make this project possible. It’s an intimate (and scary) study on our identities and what makes us who we are. The person I am today—the person people meet and experience—has been shaped by all of these life moments: joys, traumas, family, friends, hobbies, interests. This project took those invisible markers and made them visible marks permanently on my skin for everyone to see.”
I’d never tattooed before. I had to learn how to make this project possible.
Micah Jones
Find Jones’ project on TikTok at @bodyofwork_100.
