‘Flagship’ Reimagines Iconic Brands as Flags

Posted inSVA Branding: 100 Days

100 Days is an annual project at New York Cityโ€™s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the schoolโ€™s Masterโ€™s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, weโ€™re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyoneโ€™s work on our SVA 100 Days page.


Flagship is a project about how communication systems can be reimagined to create something new. It follows a design system to create new brand patterns every day for 100 days.

Alex Gilkey is a member of the class of 2023 for the Masters in Branding program at the School of Visual Arts. He is a brand strategist, designer, and illustrator with a focus on visual communication. He is also a big fan of flags.


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