100 Days is an annual project at New York City’s School of Visual Arts that was founded by Michael Bierut. Each year, the students of the school’s Master’s in Branding Program spend 100 days documenting their process with a chosen creative endeavor. This year, we’re showcasing each student in the program by providing a peek into ten days of their project. You can keep an eye on everyone’s work on our SVA 100 Days page.
Would I Still Love You?
What if you woke up one morning to find one aspect of your cherished brand had changed? Would you still trust it? Would you be delighted? Would you still love it if it no longer matches your memories?
Samantha Bellisfield is using the daily Wordle answer as a prompt for 100 days to toy with the fundamental elements of some of our most widely recognizable brands. She bends the “what-if” barrier to push past expectations and pull us into a world of innovation. What began as a subjective altering of brand equity through illustration has morphed into objectively playing in the unknown. “Would I Still Love You” poses a challenge to our norms: Don’t wait for something to break in order to fix it.