Type Tuesday: The Sundaze Coffee Logotype Resembles One of Those Fancy Pour-Over Drippers

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Thumbnail for Type Tuesday: The Sundaze Coffee Logotype Resembles One of Those Fancy Pour-Over Drippers

If you couldn't tell from the idyllic typography featured front and center on Sundaze Coffee's packaging, designed by Aja Marie, this is a brand that's all about letting the good vibes flow.

Drip coffee is often viewed as a more prestigious coffee drink, whether that be because of the way it's marketed or the fact that it's a little more intensive than your typical instant Nespresso or Keurig machine. Designer Aja Marie however, has created a typographical design for Sundaze's packaging that makes this brand more welcoming and playful through a retro-inspired style. The two main fonts used in the design are Mermaid Swash and BLUNT, and they work together in a balanced yet efficient manner.

And, yes, that S does look like one of those fancy-ass pour-over drippers.


Project Credits

Aja Marie