What Matters to Rosie Garschina

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Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of each invited respondent to answer ten identical questions and submit a nonprofessional photograph.


Rosie Garschina is a multi-disciplinary executive creative director at Trollbäck+Company with a 15-year tenure working in brand experience. She has helped brands such as Amazon, Apple, Spotify and Paramount develop smart and visually compelling solutions that create clarity and distinction.

What is the thing you like doing most in the world?

I love what I do and believe deeply in the power of design to move people. There is nothing more satisfying than seeing a clients emotional desire to connect with a piece of work. Creating that desire is what motivates me every day.

What is the first memory you have of being creative?

I remember at an early age having a very specific vision for how I wanted to dress. Thankfully my mother indulged me.

What is your biggest regret?

Not investing in experiences that create lasting memory. I regret not seeing U2 at The Sphere. I regret not climbing Machu Picchu. I will probably regret not taking my children to Disneyland.

How have you gotten over heartbreak?

Time and a dramatic shift in perspective. I recommend skydiving and getting a PADI license.

What makes you cry?

Live performances that showcase meticulous dedication. Balanchine’s Nutcracker at the NYC Ballet. The elite runners at the NYC marathon. Radiohead at Liberty State Park.

How long does the pride and joy of accomplishing something last for you?

It never ends.

Do you believe in an afterlife, and if so, what does that look like to you?

To me the afterlife looks like a Darren Aronofsky film I have yet to see.

What do you hate most about yourself?

My resilience. I sacrifice a lot to make sure the work stands out and is memorable.

What do you love most about yourself?

My resilience. I care deeply about showing up for our clients, the team and the customers we serve.

What is your absolute favorite meal?

A slice of Joe’s Pizza. From the Carmine St location.