Branding & Identity Design
Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.
The Economist Group Clarifies Its Offerings With a Modern Brand Architecture From Wolff Olins

Joo Is Founded On Simplicity, Clarity, and Positivity

Ragged Edge Works With Coffee & TV To Create a New Identity System

Coca-Cola Releases First Flavor From Its ‘Creations Platform’ In a Desperate Bid To Appear Hip & Cool

Impala’s New Identity Is Ready For Takeoff Thanks To Pentagram’s Luke Powell and Jody Hudson-Powell

Amavi Seafood Restaurant’s Branding By Studio Born Will Leave You Drooling

NYC Pride Gets a Cohesive and Inclusive Rebrand Designed To Grow

LIFE GOES ON, and It’s Aesthetically Pleasing Too

Grow Helps Pophouse Pop

Womena Rebrand Is As Empowering As the Women On The Platform

Sproutl’s Identity Is Rooted In The Growth Of The Brand

STILL YOUNG’s Visual Identity Was Crafted With the Spirit Of Sustainability

WAYOUT FUTURE’s Visual Identity Appeals To New Investors

Cartoon Culture: Have Brand Mascots Reached the Point of Low Return?

Google Chrome Teases A New Logo And—You Guessed It— It’s Flat…

Ginger·it Makes the Case For Fresh Design

Visual Identity and Packaging For Drinkie Cocktails is Bold and Tangy

The Design Experts Weigh-In On D.C.’s Reimagined NFL Team, The Commanders

CISM’s New Identity Reflects The Independent Spirit Of The Radio Station

Studio Miles Rebrand Features Some Pretty Rad Merch

Smith & Diction Creates an Ever-Evolving Visual Identity For Philadelphia’s Rail Park

Winery Owner and Designer André Hueston Mack Finds Success In Embracing What Makes Him Different

Mobetterworks x New Balance Collab Pokes Fun At the Corporate World
