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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

Koto’s New Brand Identity for Tripadvisor is Built by Travelers, for Travelers

Posted inBranding & Identity Design

Just Hard Squeezed: Thirst’s Juicy Take on Ready-to-Drink

Posted inPackaging Design

England Soccer Star Launches a Women’s Sports Agency

Posted inDesign News

No, it Wasn’t a Fever Dream: There was a Giant Pigeon in New York City This Week

Posted inDesign News

The Strategic Power of Color

Posted inCreative Voices

The Daily Heller: Calling Miss Branding

Posted inThe Daily Heller

Type Network Expands TikTok Sans from Brand Typeface to Open-Source

Posted inDesign News

Rebranding is Rocket Fuel for Fundraising

Posted inCreative Voices

The Intuit Art Museum Gets a Quirky Rebrand by Span That Reflects Its Unexpected Offerings

Posted inDesign News

Our 2025 PRINT Awards Honorees Elevated Brands With Voice, Soul, & Memorability

Posted inThe PRINT Awards

D4SC’s Priya Prakash on Designing for ‘Calm, Confidence, and Capability’

Posted insustainability

Branding Law Firms Is Not the Same as Branding Orange Juice

Posted inBranding & Identity Design

Designing the Future Without Erasing the Past

Posted inBranding & Identity Design

Selman Builds a ‘People’s Brand’ for St. John the Divine With a Little Help From Frere-Jones Type

Posted inType Tuesday

JKR’s Lisa Smith on Heritage and the Modern Brand at D&AD

Posted inBranding & Identity Design

Saint Urbain Crafts a Cinematic Identity for Now Now, a New Kind of Hotel Experience

Posted inBranding & Identity Design

Do We Still Need Cannes? Uncommon Creative Studio Makes the Case for Yes

Posted inAdvertising

A Typeface for Finland’s Top Football League Inspired by Fan Scarves

Posted inType Tuesday

Superfeet’s New Brand Identity Reclaims Performance as a Metric and a Mindset

Posted inBranding & Identity Design

Why Nonprofits Need In-House Creative Leads

Posted inDesign Topics

Ask Great Questions | Karin Hibma Cronan

Posted inBrands for a Better World

If Brands Are Today’s Patrons, Whose Culture are We Funding?

Posted inDesign Criticism

Filth Is Freedom: Mud Reclaims the Animal in Pet Care

Posted inPackaging Design

You Need a Living Brand System (Not Just Another Rebrand)

Posted inCreative Voices

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