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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

Benefit vs. Brand: The New Economy of Functional Food Design

Posted inPackaging Design

Strongbow’s Packaging Now Speaks to Everyone

Posted inPackaging Design

Layers of Custom Type and Meaning in a New Brand for Quang San Art Museum

Posted inType Tuesday

If Only Unveils a Playful Refresh for Snack Brand Date Better

Posted inPackaging Design

Summer Still Lingers in Whitstable Bay’s Rebrand by Thirst

Posted inPackaging Design

JKR Gives Blood Cancer United a Unified Rebrand

Posted inBranding & Identity Design

‘Mountain Gazette’ Cuts Through the Noise and Invites You to Breathe

Posted inPublication Design

Beardwood&Co. Reimagines a Classic American Brand

Posted inBranding & Identity Design

Cracker Barrel: Now You See It, Now You Don’t

Posted inDesign News

Cracker Barrel Ruffles Feathers With a Sterile Logo No One Likes

Posted inDesign News

A Beloved Brick and Mortar, William Stout Architectural Books, Gets a Modern-Age Rebrand

Posted inBranding & Identity Design

The MTV Effect

Posted inFeatured Design History

The Golden State Valkyries Reveal Their New Mascot With a Campy Stunt that Soars

Posted inDesign News

The Collision of Bold Modernism and Eco Branding: VSA’s Seventh Generation Experiment

Posted inDesign Criticism

Lessons in Immersive Branding from Sci-Fi and Fantasy

Posted inIndustry Perspectives

Redscout Gives Seattle Reign FC a Sleek and Regal Rebrand

Posted inBranding & Identity Design

Muse Group’s New Identity by COLLINS Hits a High Note

Posted inBranding & Identity Design

The Daily Heller: Ex-Lax for the Entire Family

Posted inThe Daily Heller

Safe Sexting App Linq Gets a Secure and Sensual Brand by Wildish & Co.

Posted inBranding & Identity Design

A Type & Roots-Led Identity for the Godfather of Heavy Metal

Posted inType Tuesday

Koto’s New Brand Identity for Tripadvisor is Built by Travelers, for Travelers

Posted inBranding & Identity Design

Just Hard Squeezed: Thirst’s Juicy Take on Ready-to-Drink

Posted inPackaging Design

England Soccer Star Launches a Women’s Sports Agency

Posted inDesign News

No, it Wasn’t a Fever Dream: There was a Giant Pigeon in New York City This Week

Posted inDesign News

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