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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

Forest Carbon’s Purposeful Rebrand Visualizes the Sounds of Eco-Integrity

Posted inEnvironment

Super Okay Dreams up ‘The Great American Cannabis Company’ With THC Design Rebrand

Posted inBranding & Identity Design

Branding as a System, Not a Campaign: Evolving Legal Identities for the Digital Age

Posted inCreative Voices

Windows, WordArt, & What’s Next: A 90s Kid Reflects on Microsoft’s 50-Year Brand Evolution

Posted in3D Visualization

The Daily Heller: Precision Hand-Work

Posted inThe Daily Heller

CO_LAB Theater Group Teams Up with Design Bridge and Partners for an Accessible and Inclusive Rebrand

Posted inBranding & Identity Design

Not Yet Two Years Old, Austin’s Raw Materials is Leading a Creative Renaissance

Posted inBranding & Identity Design

Could Brands Be the Unlikely Antidote to the Era of Brain Rot?

Posted inIndustry Perspectives

Greenspace Turns a Behavioral Mission Into a Thoughtful Brand for Raising Digital Citizens

Posted inBranding & Identity Design

NWSL’s BOS Nation FC Had to Rebrand Before Playing a Single Game

Posted inBranding & Identity Design

Uncommon Creative Studio Uses Design To Create Cultural Noise

Posted inAdvertising

The Branding Process is Change Management

Posted inCreative Voices

From IRL to URL: Uniqode’s Rebrand by Koto Weaves the Physical and Digital

Posted in3D Visualization

Tilt Beauty Exemplifies DEI in the Design Practice

Posted inPackaging Design

Kiehl’s Reinforces Body Positivity With ‘Pubic Display Type’ Campaign

Kiehl's Pubic Display Type Campaign ads
Posted inAdvertising

Data Can Blind Us to Design’s True Value

Posted inStrategy + Process

The Doctor Will See Your Brand Now

Posted inStrategy + Process

Bespoke Architectural Type at the Heart of Pentagram’s New Identity for The Joslyn

Posted inType Tuesday

SKF’s Brand Update Proves That Good Design Endures

Posted inBranding & Identity Design

Siberia Serves a Fresh Course for the James Beard Foundation

Posted inBranding & Identity Design

In This Type-Led Rebrand, It’s Mies van der Rohe for the Assist

Posted inType Tuesday

The WNBA Seizes its Place in the Culture with a Rebrand by SYLVAIN

Posted inBranding & Identity Design

Creative Technology is Reshaping Brand Building

Posted inIndustry Perspectives

From Vodka to Jet Fuel: AIRCO’s Rebrand Soars Into Climate Tech

Posted inBranding & Identity Design

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