Ooooh La L’Auto

Posted inThe Daily Heller
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Renault, the automobile manufacturer, was established in 1899 with the Renault Voiturette 1CV by Louis, Marcel and Fernand Renault. From the outset, they advertised the cars as though they were fashions:

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →