The Present is Almost Obsolete

Posted inThe Daily Heller
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Aaron Burns was a major figure in typographic New York. Among other businesses, he headed the International Typeface Corporation until his death in 1991 at age 69. In 1952 he became director of design and typography at the Composing Room, the influential Manhattan type shop. He opened his own business in 1963 and six years later joined Herb Lubalin to found the company that became ITC. He also founded the International Center for the Typographic Arts in 1960 and was its director until 1965, staging the first World Typographic Exposition in Toronto in 1964. He was the author of the book Typography, published in 1961 by Rheinhold. His advocacy for phototype is legend and he was one of the early proponents of high-resolution computer typesetting. His various articles are spread around in annuals, anthologies and assorted brochures. This Mead Paper bulletin shows type examples set on a Photo Typositor and was printed in his booklet “Typositor Typography,” which, as Burns wrote, signaled a new “era for typography wherein the present is almost obsolete.”


This advertisement for Mead Papers appeared on the flip side of the reprint.


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