Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
A 21st-century iteration of Josef Albers' Interaction of Color invites today's readers to the adventure and rare wonder of seeing.
Product development has evolved beyond simple focus groups and small upgrades to existing machines. Now, when developing tech, social sciences like anthropology and psychology are brought into the equation in order to better understand what the customer needs versus what the company wants. But, just how do these different groups come together to create...
In his recently republished books, Paul Rand breaks down the details of some of his greatest logos—the process of which revealed 6 effective techniques.
Shillington Education's Anthony Wood takes a look at five of the best brand identities succeeding amid today's digital noise.
Old print ads still have a few things to say about making advertising. So, ignore your meme-feed notifications for two seconds and give this a quick skim.
Neenah takes a deep look at the process of using foil stamping as a design element.
A new book by Steven Heller and Gail Anderson celebrates designers who have broken the rules of typography, with amazing results.
Though it might sound surprising, attitudes about type revivals are quite polarized. What follows is a brief overview of the inherent debate.
Used to be, the most successful designer was the creative asshole. That's not the case anymore.