Author Archives: Guest Contributor

4 Steps for Defining a Target Audience

Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...

The (Social) Science of Technology

Product development has evolved beyond simple focus groups and small upgrades to existing machines. Now, when developing tech, social sciences like anthropology and psychology are brought into the equation in order to better understand what the customer needs versus what the company wants. But, just how do these different groups come together to create...

Lemons Still Sell

Old print ads still have a few things to say about making advertising. So, ignore your meme-feed notifications for two seconds and give this a quick skim.